FEBRUARY 03, 2016

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How to Use Your Blog to Improve Your Search Rankings

Written by: Adam Ritchie

In this day and age, it’s impossible to overstate the importance of having a site that has a high ranking on search engines.

It’s a difference-maker that makes it much easier to succeed over your competitors. That’s because the most likely way anyone is going to discover your business is through a search engine.

Let’s say you run a landscaping operation in San Diego. If a link to your website is the first thing that comes up when someone searches ‘landscaping San Diego’, then you’ve got the best chance of getting that person to visit your website. Hopefully, from there they’ll be convinced to use your services.

But if instead you’re one or two or three or more sites down from the top of the search rankings, you’re not going to be able to draw as much interest, which will of course result in less revenue.

Your company site’s blog will allow you to boost your search rankings – but only if you use it in the right way. Following these 4 tips company blog search engine optimization (SEO) tips will improve your search rankings and increase revenue:

1. Only Publish High-Quality Content

1

There are a lot of quick tricks that’ll immediately improve your standing in the search rankings, but nothing is more effective than the cut-no-corners approach of only publishing high-quality content on your blog. That’ll draw more genuine interest.  Also, other people will start linking to your site, which is one of the best things possible for SEO purposes.

2. Find the Right Keywords

2 SEO

The art of SEO is anticipating what exact words and phrases people will use when they search for a business like yours. It’s necessary to figure out those keywords and feature them prominently in the titles and bodies of your posts.

Thankfully, you don’t have to do this alone. There are plenty of tools that will help you determine the best keywords for your business, like the Keyword Planner tool in Google AdWords.  

3. The 400-Word Rule

3 - SEO

You don’t want to ramble on for too long in your blog posts, because then you risk boring your readers and driving them over to some other website. But you don’t want your posts to be too short either, because any post under 400 words is penalized by Google PageRank and other search algorithms.
Note that this post is just over 400 words long – that’s no accident. In fact, we better stop here before we ramble on too long, lest we lose your interest.

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