DECEMBER 11, 2018


How to Hire the Best Web Developer [Ultimate Guide]

Written by: Andrey Zagorodniy

Why You Should Hire a Web Developer


When WordPress is not a solution


Many people have heard about things like HTML, PHP, or JavaScript. Whereas it is often enough to know JavaScript to start creating your websites, the majority relies on tools such as WordPress, Joomla, or Wix.


At the same time, available online website creation tools cannot provide you with all the functionality you might need. They are more like Lego: you can do whatever you want, but only using pre-made details. Of course, you can expand its functionality using plugins, but for something more custom you will need to learn programming languages.


And if you have zero skills, you’ll still need to hire a web developer to install and adjust WordPress for you.


What is the actual web development?


Simply put, web development implies custom creation of solutions for the Web, instead of assembling them with the help of pre-designed components. In other words, a web developer is a person designing and crafting Lego details which WordPress is made of.


Here is a short list of reasons to hire a web developer instead of relying on website creation tools:


  • You need someone to write code from scratch (for example, if you want your website to have unique features that WordPress has no plugins for)
  • You need a person to install, adjust, and maintain WordPress
  • You want new, unique themes and plugins for WordPress
  • You need to create and manage databases for your specific needs
  • You want to customize a website using CSS
  • You have zero coding skills and have no time to learn even the basics
  • You want a search engine optimized website
  • You need to fix website bugs and improve its overall optimization


Hiring Web Developers 101: Choosing the Right Professional


After realizing that a web developer is a valuable asset, but before rushing to hire one we would recommend you to take a glance at the differences between different specialties within web development.


But first,


Distinguish Between Web Designers and Web Developers


For some reason, people still tend to confuse these two professions. It is understandable since web design is somewhat similar to front-end web development, and skills in these spheres often overlap. However, web designers and web developers perform different tasks.


Web Designers


Web designers usually perform the following duties:


  • Transforming customers’ requirements into design concepts
  • Deciding on the color schemes, fonts, and graphic content of a website
  • Designing website layouts
  • Designing UI/UX
  • Ensuring the site is well-optimized for conversions


Web Developers


Web developers are professionals who major in creating software solutions for the Web. They fall into front-end and back-end developers. Each of these categories has their responsibilities, specifics of work, and required sets of skills.




What front-end developers do?


Front-end development is often called “client-side development.” Front-end developers ensure users can review and interact with the content and data presented on the website. To convert data and code into an easy-to-navigate user interface, front-end designers use a variety of tools such as hypertext markup language (HTML) or cascading style sheets (CSS).   


Skills They Must Possess


  • HTML, CSS, and JavaScript knowledge
  • Knowing at least several JavaScript frameworks such as AngularJS, ReactJS, Vue.js)
  • Knowing what REST stands for, and how to utilize services and API’s based on it
  • Knowing how to work with CMS such as WordPress
  • Being experienced in working with e-commerce platforms
  • Being able to optimize websites for mobile platforms


This list is not exhaustive, but it provides a decent grasp on what front-end web developers do.




What back-end developers do


Back-end web developers design software logic and architecture and are generally responsible for a website being a part of the Internet. Back-end is the backbone of front-end web development. You can think of it in terms of a painting: front-end is what’s painted (a picture’s plot, some visual effects, and whatnot), and back-end is how it is painted (oil paints, pigments, canvases, and brushes).


Skills they must possess


  • Strong knowledge of any backend-related language and frameworks (PHP, Python, Ruby, Node.js, C#, Java, Go, etc.)
  • Adjusting and maintaining web servers (this is DevOps mostly, but could be useful for a back-end developer as well)
  • Developing server-side logic
  • Creating RESTful APIs and/or integrating third-party APIs
  • Designing, setting up, and maintaining CMS


Full Stack


What Full Stack Developers Do


A full stack developer is a person possessing both front-end and back-end skills and knowledge, and able to develop a completed product. Full stack developers are valuable because they can fill in the gap between front-end and back-end, addressing any issues occurring during the development process.


Skills they must possess


  • Development and design of web API
  • Working with databases (MySQL, Redis, Oracle, etc.)
  • Working with front-end and back-end frameworks
  • Security measures, troubleshooting, bug fixing
  • The knowledge of business logic and infrastructure (Amazon Web Services, Sphinx)


Whom to choose when


Tasks to hire front-end developers for


  • Convert a web designer’s ideas into a working website
  • Optimize a website for mobile platforms
  • Troubleshoot and fix UI bugs
  • Optimize applications


Tasks to hire back-end developers for


  • Create and maintain databases (MySQL, PostgreSQL, MongoDB, etc.)
  • Use backend frameworks such as Express.js or Django to create software for servers
  • Integrate web API  
  • Work with different types of web server technologies (Apache, IIS, Nginx, GWS)


Tasks to hire full stack developers for


Instead of exploiting a freshly hired full stack developer to the fullest, you might want to consider using them either as front-end specialists with solid knowledge of server-side technologies or as back-end devs knowledgeable about front-end. This is because:


  • A narrow-profile pro can be more knowledgeable about a particular sphere or coding language, than a full stack developer. It means that you should not expect them to be the Jack of all trades and do all the work single-handedly.
  • You do not want to keep your full stack developers too overloaded all the time. Otherwise, they will not have time (and energy) for developing their professional skills.


Either way, typical tasks for them include:


  • Designing a website’s or application’s architecture
  • Converting web design solutions into front-end code
  • Databases and system administration
  • Maintaining the code’s integrity
  • Ensuring data protection and security


How Much Will It Cost You


So, how much will the endeavor to hire a web developer cost you? Here is a brief extract with prices for you.




According to Glassdoor, the average annual salary for an in-house front-end web developer in the United States equals approximately $93,000.





Back-end in-house web developers in the United States earn on average $93,500 per year.  



Full Stack


Full stack web developers in the United States working in-house enjoy average annual salaries equaling $113,652.



As for the freelancing full stack developers, their average hourly rates equal $55.


How to Hire a Web Developer: Recruiting Routine Breakdown


Forms of Work




It is probably the most traditional way of working. It implies that a developer (or a whole team of them) is officially employed by a company and works in the office. In-house development is usually associated with high quality of the final product and security. Unfortunately, sustaining (or hiring, if you are a client) a team of in-house developers can be expensive.  




A remote web developer is officially employed to a company and enjoys all of the benefits deriving from it, but does not work in the office. In fact, he or she can work from anywhere. Companies resort to remote employment when hiring a specialist from abroad is cheaper, or when a highly valued developer has no opportunity to work in the office, etc.




People usually hire freelancers for project-based work. Once a job is complete, you pay to a freelancer, and they move on to the next order. Hiring a freelance web developer is an excellent option for smaller companies, for startups that are short on budget, or when it makes little sense to hire a full-time developer (e.g., if you only need a developer for occasional bug fixing.


You might want to hire a freelance web developer for many reasons:


  • They are more affordable than in-house pros
  • Direct communication boosts work efficiency
  • They are easy to find
  • There are millions of freelance developers out there possessing whatever skills you might need
  • If hired at freelance platforms for vetted specialists (such as Coding Ninjas), working with freelancers is as secure and reliable, as with in-house developers.
  • Your business will benefit from it much (for more information on what companies should consider hiring freelance devs in the first turn check out this article)


Recruiting Process


Regardless of whether you are searching for an in-house, remote, or freelance developer, you need to know how to hire a web developer properly: a procedure to ensure the specialist you hire is competent and easy to work with. Here at Coding Ninjas, we have developed an algorithm helping us select only the best freelancers out there.


It consists of three steps:


  • Overall check
  • Proficiency testing
  • Personal interview


Each of these steps will help you ensure a web developer is capable of doing their job effectively. Let’s take a closer look at what you should do on each of these stages.


Overall check


  • Review and analyze their portfolio (for developers, it’s code samples they post on resources such as GitHub) and resume. A little bit of spying in social media won’t harm either.
  • If possible, contact their previous employers or customers, and interview them about their experience with the candidate
  • Analyze their manner of written speech: abrupt monosyllabic answers to your questions, as well as polite and elaborate replies, can tell a lot about your candidate.


Proficiency testing


  • On Stack Overflow and GitHub, pay attention to the feedback and comments other developers leave to your candidate’s code.
  • A good idea would be to ask or hire programmers you know to evaluate the code written by the candidate. In a pinch, use services such as W3Techs.
  • Design and hand a test task. We recommend you to pay for the test assignment so that you could give the candidate a real job to work on.


Personal Interview


  • If you are hiring a freelancer, you can interview them via Skype, Slack, Google Hangouts, etc. If you are hiring a web developer for in-house work, we would recommend you to arrange a personal face-to-face meeting.
  • Pay attention to how the candidate talks, behaves and looks. They can be an unmatched expert, but if they are socially anxious, or narcissistic, or just weird, working with them may be difficult.
  • High level of spoken and English language is a must. English is the language of international professional communication, so you do not want your candidate to be unable to speak it.


After you gather all the data, take some time to analyze the information carefully. Regardless of what you decide, do not hesitate to inform the candidate about it, even if you reject them.


For more tips on hiring web developers, check out our complete guide on “How to Hire the Best Freelance Developer.


Where to Find a Web Developer for Hire


Web developers for hire can usually dwell on the websites listed below.


Freelance Marketplaces


One of the common features for the majority of freelance marketplaces is that freelancers bid for jobs. A customer places their order, and then freelancers start to apply to it, each offering their price. A client then chooses one or several specialists with the most suitable price and expertise.


The problem with such websites is that it may be challenging to find a competent web developer (if you are a customer) or to withstand competition (if you are an independent contractor). Some of them are known to charge rather high fees for their services.


Representatives: Upwork, Freelancer, Guru.


Job Boards


Job boards may look like a somewhat old-school way of searching for job candidates, but it works, and it is efficient. Instead of guessing where to find a web developer, you might want to go straight to industry-based job boards: websites accommodating specialists majoring in a narrow field (web development, in our case). All you need to do is to place your position/open vacancy description, and wait for the contractors to apply.


Representatives: GitHub, Krop, Stack Overflow, Indeed.


Freelance platforms for vetted specialists


A platform for vetted freelancers is the place to go if you are looking for a reliable and competent independent contractor. Unlike freelance marketplaces, such platforms make freelancers undergo a series of tests and pre-screening procedures, aimed at evaluating their professional qualities and ensuring their competence. As a result, a client always gets to work only with skilled and easy-going specialists. We say, “gets to work,” because on some platforms (e.g., Toptal) a client cannot choose whom exactly they want to hire. Instead, the service requires customers to provide detailed information on the project and selects a suitable freelancer based on it.  


Representatives: Toptal, Codementor, Coding Ninjas.


For more details on where to find some good web developers, check out our article on 10 Simple Rules for Hiring Software Developers.




If you keep thinking about how to find a website developer, try out Coding Ninjas. We are new on the market, but we strive to provide both customers and freelancers working with us with the best service possible.


For freelancers’ sake, we regularly supply them with new orders from tested and trusted clients. If you work with us as an independent contractor, you can be sure you will have a job.


For customers’ sake, we carefully test every freelance web developer applying to work with us. Only 4% of the applicants pass all of the vetting procedures. In general, our quality control funnel looks like this:



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