To Scope or Not to Scope

When you run a web development business, you’re bound to come across some challenges.

You’ll likely find that the biggest obstacle is attracting attention and convincing anyone interested in your services to become an actual client. This is a very time-consuming and expensive process, considering all the marketing and reputation-building that’s required.

So it’s hard enough just to get someone who needs help with a web development product to actually contact you. But even once you’ve achieved that victory, your work isn’t over yet. Continue reading “To Scope or Not to Scope”

Adam is a freelance writer based in Seattle. His work has been featured on Groupon, Empire News, Menguin, and many other sites.

5 Plugins that Will Immediately Improve Your Company’s WordPress Site

WordPress is a major boon to small businesses – it makes it easy to maintain your company website, and it’s affordable, too.

Company websites have become more and more important as consumers have stopped using their phone books and started using Google to find what they’re looking for. You need to make a good impression online with your website if you want to attract people to your business. Continue reading “5 Plugins that Will Immediately Improve Your Company’s WordPress Site”

Adam is a freelance writer based in Seattle. His work has been featured on Groupon, Empire News, Menguin, and many other sites.

5 Company Web Design Trends That Need to Die

If I see one more company website with a pop-up window that appears as soon as the site loads, I just might rinse my eyeballs out with Drano.

I just can’t take it anymore. Businesses, please – I know you want people to sign up for something so that’ll you’ll have their email addresses, but this is not the way to do it. Pop-ups make people resent you and back out. It’s annoying. Continue reading “5 Company Web Design Trends That Need to Die”

Adam is a freelance writer based in Seattle. His work has been featured on Groupon, Empire News, Menguin, and many other sites.

How to Use Your Blog to Improve Your Search Rankings

In this day and age, it’s impossible to overstate the importance of having a site that has a high ranking on search engines.

It’s a difference-maker that makes it much easier to succeed over your competitors. That’s because the most likely way anyone is going to discover your business is through a search engine. Continue reading “How to Use Your Blog to Improve Your Search Rankings”

Adam is a freelance writer based in Seattle. His work has been featured on Groupon, Empire News, Menguin, and many other sites.

Mobile-Friendly is a Must

Advertising is changing. Traditional methods like advertising on TV are becoming less and less effective, due to the rise of commercial-light and commercial-free streaming services, and even if a viewer isn’t streaming they likely have a DVR that allows them to skip right past all the commercials.

That’s just one example. Across the board, from phonebooks through newspaper ads to radio spots, the old way of marketing just isn’t cutting it anymore. Continue reading “Mobile-Friendly is a Must”

Adam is a freelance writer based in Seattle. His work has been featured on Groupon, Empire News, Menguin, and many other sites.

4 Ways to Immediately Boost Traffic to Your Company’s Website

Your company’s website, if utilized correctly (read: well-designed in both appearance and function), is your most valuable tool for connecting with people interested in your products/services and converting them into customers.

But before you can reap the lead-generating, profit-producing rewards of your well-designed website, you have to get people to visit it first. Continue reading “4 Ways to Immediately Boost Traffic to Your Company’s Website”

Adam is a freelance writer based in Seattle. His work has been featured on Groupon, Empire News, Menguin, and many other sites.

3 Reasons Why Your Business Needs an Impressive Website

There are a lot of sites like that on the web – many business owners just don’t seem to care if their website is easy to navigate or easy to look at, even. Often it’s a budget issue, with many small business owners thinking it’s a savvy move to save some money by designing their website themselves or having some employee’s high school-aged kid whip it up instead of hiring a professional. Continue reading “3 Reasons Why Your Business Needs an Impressive Website”

Adam is a freelance writer based in Seattle. His work has been featured on Groupon, Empire News, Menguin, and many other sites.