FEBRUARY 10, 2016

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5 Company Web Design Trends That Need to Die

Written by: Adam Ritchie

If I see one more company website with a pop-up window that appears as soon as the site loads, I just might rinse my eyeballs out with Drano.

I just can’t take it anymore. Businesses, please – I know you want people to sign up for something so that’ll you’ll have their email addresses, but this is not the way to do it. Pop-ups make people resent you and back out. It’s annoying.

That’s not all that’s been upsetting me lately. Here are 5 popular wed design trends that absolutely must come to an end:

1.Pop-Up Sign-Ups

web design 1

You already know how I feel about these. If I see one more I will positively scream.

2.Too Much Text

web design 3Content is important. I understand that you need pages to have at least 400 words so that you don’t get penalized by PageRank and other search algorithms. And if you’re explaining a particularly complicated product or service, you might even need a few hundred more words than that.

That’s fine. But if your pages are in the 1,000+ words territory, you need to break those walls of text up with pictures, infographics, and videos if you want to keep visitors interested.

3.Pre-Loading Animations

web design 4

The site loads when it loads. When I see a pre-loading animation, all I can think is “why am I wasting my time loading this animation instead of the actual page?”

If your site takes longer than a handful of seconds to load, then you’ve got a big program, and tacking on a pre-loading animation isn’t helping much. Make your site more lightweight, or you’ll lose a lot of visitors who aren’t willing to wait long for a website to load (it is 2016, after all).

4.Homepage Table

A table is a good way to organize information, yes. But it looks cheap and unprofessional on the homepage of your website. You want the first thing a visitor views to be simple and dynamic. If you really must use tables, keep them on service/product pages rather than the homepage.

5.Scroll-jacking

Don’t touch my scroll, bro. I don’t see this mistake as much as the other entries on this list, but the fact that I’ve seen it at all compels me to mention it here. Don’t slow down the natural speed of someone’s scroll wheel just because you want them to focus on the content.

Frankly, it’s a little rude, and it also disorients the user and encourages them to back out because it seems like your site’s acting weird. Just leave the scroll alone.

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